Idaho Scenic Byways Web Site Wins National Award

The Idaho Transportation Department (ITD) and its Scenic Byways program won first place at the National Transportation Public Affairs Workshop (NTPAW) in Nashville, TN, for creation of the "Idaho Scenic Byways" Web Site.

ITD launched the site in June 2007 to promote the history, terrain, and beauty of the State's intermountain northwestern region. The site lists byways by three distinct regions, includes information about road lengths, geographic locations, and best times of the year to travel them, as well as linking to area attractions and contact information. The Web site quickly became one of the most frequently visited links on the ITD home page, just behind the division of motor vehicles and Idaho's 511 traveler services site.

The public affairs workshop's annual skills contest recognized the Idaho Scenic Byways site as the best Web site produced with a consultant. The American Association of State Highway and Transportation Officials' (AASHTO) Subcommittee on Public Affairs conducts the NTPAW contest annually to recognize the work of member States' public relations staffs.

Visit the award-winning Web site at www.idahobyways.gov